Our team brings experience from
We've all been on the wrong end of a late invoice. As suppliers and operators, we've watched millions sit in overdue ledgers, hired people to chase payments, and offered discounts manually just to get cash moving. There had to be a better way. PAIDD is it.
Our team brings experience from
Jonnie, Amy and Yury built and scaled tech businesses globally before co-founding PAIDD. Selling into major hotel brands as technology suppliers, they experienced the late payment problem directly — and recognised that the solution wasn't chasing invoices or renegotiating terms, but automating early payment across the entire supply chain.
Jonnie has spent 20 years building and scaling SaaS companies globally — from early-stage startups through to businesses that raised $200M+ from tier-one investors. Senior roles at Meltwater and Sendcloud took him deep into enterprise sales across Europe, the Middle East and Africa. Selling into major hotel groups, he saw the late payment problem first-hand and co-founded PAIDD to automate the solution.
Amy brings a background in digital strategy, brand and project management across agency and in-house roles. At PAIDD she leads commercial operations — overseeing onboarding, customer success and the relationships with hotel groups and suppliers on the platform. Her focus is on making the product work in practice: turning pilots into long-term partners and building the processes that scale.
Yury has been building software for over two decades, working across systems architecture, product engineering and technical leadership. Before co-founding PAIDD he worked as an independent consultant and senior engineer across multiple tech businesses. He built PAIDD from the ground up and leads the full stack — from ERP integrations with SunSystems, SAP and PeopleSoft to the automation engine at its core.
Wulf, Michael and Hans have built and run some of the world's most recognised hotel brands — and felt the same problem both as operators and suppliers. When they saw what PAIDD was doing they joined the team. They're here because they believe the industry is ready for a better way to make cash flow.
Before co-founding citizenM, Wulf spent decades as a supplier to hotels — selling guest amenities across Europe, co-founding Groupe GM in Paris, and building SAA Global Alliance with global contracts across Starwood, Hyatt, Fairmont and Club Med. He has lived the late payment problem from the invoice up. In 2005 he co-founded citizenM, growing it into one of the most recognised hotel brands in the world before its acquisition by Marriott International.
Michael co-founded citizenM alongside Wulf and served as its Chief Operations Officer through its global expansion and eventual acquisition by Marriott International. Before citizenM he held senior roles at NH Hotels. A board member of HFTP — the global nonprofit association representing hospitality finance and technology professionals worldwide — he has been central to shaping how PAIDD is positioned and taken to market.
Hans has led hotel operations at the most senior levels of global hospitality. As CEO of IHG/ANA Hotels Japan, Area VP of Operations at Pan Pacific Hotels Group, and VP of Operations at Jumeirah Group, he has run large, complex hotel organisations across Asia, the Middle East and beyond. Born in Amsterdam and having lived and worked in Tokyo, Dubai, Singapore, Paris and Geneva, he brings an operator's perspective that is directly embedded in how PAIDD is built and sold.
Our advisors bring direct experience scaling some of Europe's most successful B2B technology companies — and the knowledge of what it takes for a new product to earn trust and adoption at scale.
_1773677173744.jpeg)
Pete served as Chief Revenue Officer at Triptease, one of the leading SaaS platforms built for the hotel industry. He brings deep experience in B2B SaaS go-to-market within hospitality — understanding how to reach hotel groups, build the right channel relationships and scale revenue from early pilots through to enterprise contracts across multiple markets.
_1773677173741.jpeg)
Tim was CTO at Sendcloud, one of Europe's fastest-growing e-commerce shipping platforms, where he led the engineering organisation through rapid international scale across multiple markets and complex integrations. He advises PAIDD on technology architecture, engineering leadership and the operational challenges of building and scaling a B2B platform for large enterprise clients.
Rogier spent years in senior operations leadership at Meliá Hotels, one of the world's largest hotel groups. He brings a genuine operator's perspective — understanding how payment processes, supplier relationships and cash flow decisions play out inside large hotel organisations, and what it takes for a new product to earn trust and adoption at scale.
PAIDD is backed by angel investors from some of the world's leading fintech and enterprise technology companies. They bring direct experience building, scaling and investing in B2B platforms — and they understand exactly the market PAIDD is moving into.
Talk to us about a partnering, investing, or anything in between.